{"id":16749,"date":"2026-04-28T13:37:17","date_gmt":"2026-04-28T04:37:17","guid":{"rendered":"https:\/\/jore2.com\/automotive-17604-cxm\/"},"modified":"2026-04-28T13:37:17","modified_gmt":"2026-04-28T04:37:17","slug":"automotive-17604-cxm","status":"publish","type":"post","link":"https:\/\/jore2.com\/?p=16749","title":{"rendered":"\ud55c\uc131\uc790\ub3d9\ucc28\uc758 CXM \ub3c4\uc785, \uc65c &#8216;\uace0\uac1d \uacbd\ud5d8&#8217;\uc774 \uc0c8\ub85c\uc6b4 \ud310\ub9e4 \uc804\ub7b5\uc774 \ub418\uc5c8\ub098"},"content":{"rendered":"<div class=\"jore2-editor-byline\">\n<p><strong>\ud55c\uc11c\uc900<\/strong><\/p>\n<\/div>\n<p>\uc790\ub3d9\ucc28 \uc0b0\uc5c5\uc758 \ud310\ub3c4\uac00 \ube60\ub974\uac8c \ubcc0\ud558\uace0 \uc788\ub2e4. \uacfc\uac70\uc5d0\ub294 \ucc28\ub7c9\uc758 \uc131\ub2a5\uacfc \uc0ac\uc591\uc774 \uad6c\ub9e4\uc758 \uc808\ub300\uc801 \uae30\uc900\uc774\uc5c8\uc73c\ub098, \ucd5c\uadfc\uc5d0\ub294 \ube0c\ub79c\ub4dc\uac00 \uc81c\uacf5\ud558\ub294 \uc804\uccb4\uc801\uc778 \uc5ec\uc815\uacfc \uc11c\ube44\uc2a4\uac00 \uc120\ud0dd\uc758 \ud575\uc2ec \uc694\uc18c\ub85c \ubd80\uc0c1\ud588\ub2e4. \uc774\ub7ec\ud55c \ud750\ub984 \uc18d\uc5d0\uc11c \ud55c\uc131\uc790\ub3d9\ucc28\uac00 \uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20 \uacf5\uc2dd \ud30c\ud2b8\ub108\ub85c\uc11c 19 \uac1c \uc2e0\ucc28 \uc804\uc2dc\uc7a5\uc5d0 &#8216;\uace0\uac1d \uacbd\ud5d8 \ucd1d\uad04 \ub9e4\ub2c8\uc800&#8217;\ub97c \ub3c4\uc785\ud55c \uac83\uc740 \ub2e8\uc21c\ud55c \uc870\uc9c1 \uac1c\ud3b8\uc744 \ub118\uc5b4\uc120 \uc0b0\uc5c5\uc801 \uc2e0\ud638\ub85c \uc77d\ud78c\ub2e4.<\/p>\n<p>\uc774 \uc6c0\uc9c1\uc784\uc758 \ubc30\uacbd\uc5d0\ub294 \uba54\ub974\uc138\ub370\uc2a4-\ubca4\uce20\uac00 \ucd94\uc9c4 \uc911\uc778 &#8216;\ub9ac\ud14c\uc77c \uc624\ube0c \ub354 \ud4e8\ucc98&#8217; \uc804\ub7b5\uc774 \uc790\ub9ac \uc7a1\uace0 \uc788\ub2e4. \uc774 \uc804\ub7b5\uc740 \uc804\uc2dc\uc7a5\uc758 \ubb3c\ub9ac\uc801 \uacf5\uac04\uc744 \ub118\uc5b4 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\ub97c \uccb4\uac10\ud558\ub294 \ubaa8\ub4e0 \uc811\uc810\uc744 \uc7ac\uc124\uacc4\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud55c\ub2e4. \ud55c\uc131\uc790\ub3d9\ucc28\ub294 \uc774\uc5d0 \ubc1c\ub9de\ucdb0 \uae30\uc874 \uc601\uc5c5 \uc911\uc2ec\uc758 \ud504\ub85c\uc138\uc2a4\ub97c \uace0\uac1d \uacbd\ud5d8 \uc911\uc2ec\uc73c\ub85c \uc804\ud658\ud558\uba70, \uc804\uc2dc\uc7a5 \ubc29\ubb38\ubd80\ud130 \uc0c1\ub2f4, \uc2dc\uc2b9, \uacc4\uc57d, \uadf8\ub9ac\uace0 \ucc28\ub7c9 \uc778\ub3c4\uc5d0 \uc774\ub974\ub294 \uc804 \uacfc\uc815\uc744 \ucd1d\uad04\ud560 CXM \uc744 \ubc30\uce58\ud588\ub2e4. \uc774\ub294 \uac01 \uc9c0\uc810\ub9c8\ub2e4 \ub2ec\ub77c\uc9c8 \uc218 \uc788\ub294 \uc11c\ube44\uc2a4\uc758 \ud3b8\ucc28\ub97c \uc904\uc774\uace0, \uc5b4\ub290 \ub9e4\uc7a5\uc744 \ubc29\ubb38\ud558\ub354\ub77c\ub3c4 \uc77c\uad00\ub41c \ud504\ub9ac\ubbf8\uc5c4 \uacbd\ud5d8\uc744 \ubcf4\uc7a5\ud558\uae30 \uc704\ud55c \uc7a5\uce58\ub2e4.<\/p>\n<p>\uc2e4\ubb34 \ud604\uc7a5\uc5d0\uc11c\ub294 CXM \uacfc \ud568\uaed8 &#8216;\uace0\uac1d \uacbd\ud5d8 \uc9c0\uc6d0&#8217; \uc5ed\ud560\uc744 \uc218\ud589\ud558\ub294 CXA \uac00 \ud568\uaed8 \ub3c4\uc785\ub418\uc5b4 \uc6b4\uc601\uc758 \uc2e4\ud589\ub825\uc744 \ub192\uc774\uace0 \uc788\ub2e4. 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\ucd9c\ubc1c\uc810\uc73c\ub85c \uaddc\uc815\ud588\ub2e4. \uc774\ub294 \ub2e8\uc21c\ud55c \uc778\ub825 \ubc30\uce58 \ubcc0\ud654\ub97c \ub118\uc5b4, \uace0\uac1d \uacbd\ud5d8\uc744 \uc804\uc2dc\uc7a5 \uc6b4\uc601\uc758 \ud575\uc2ec \uae30\uc900\uc73c\ub85c \uc7ac\uc815\uc758\ud558\uaca0\ub2e4\ub294 \uc758\uc9c0\ub2e4. \ud5a5\ud6c4 \uc790\ub3d9\ucc28 \uc720\ud1b5 \uc2dc\uc7a5\uc5d0\uc11c \ube0c\ub79c\ub4dc \uac04 \uacbd\uc7c1\uc740 \ub354 \uc774\uc0c1 \ucc28\ub7c9 \uc790\uccb4\uc758 \uc2a4\ud399 \ube44\uad50\ub97c \ub118\uc5b4, \uace0\uac1d\uc774 \uccb4\uac10\ud558\ub294 \uc11c\ube44\uc2a4\uc758 \uc644\uc131\ub3c4\uc640 \uc77c\uad00\uc131\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc804\ub9dd\uc774\ub2e4. \ud55c\uc131\uc790\ub3d9\ucc28\uc758 \uc774\ubc88 \uc2dc\ub3c4\uac00 \ud558\uc774\uc5d4\ub4dc \uc790\ub3d9\ucc28 \uc2dc\uc7a5\uc758 \uc0c8\ub85c\uc6b4 \ud45c\uc900\uc744 \uc5b4\ub5bb\uac8c \uc815\ub9bd\ud574 \ub098\uac08\uc9c0 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